JETT LIU
- CHINATOWN
- MEOW HOTEL
- KUJIRAKAWA
- PROLIV
jetliu1210@gmail.com
BRANDING
CONTACT
CHINATOWN LONDON
REBRANDING
Chinatown’s rebranding reflects the evolution of culture, industries, and consumer habits since 2019. With an influx of young visitors, we modernized the brand while honoring its identity as the UK’s premier Chinese/Asian cultural hub. This update blends authentic Chinese colors with vibrant, contemporary tones to resonate with diverse audiences. By embracing authenticity, innovation, and inclusivity, we’ve redefined Chinatown as a dynamic, cross-cultural destination. The refreshed brand guidelines expand creative possibilities while maintaining a cohesive and celebratory brand proposition.
JUNE 2024
Credit:
Creative directors: Jett Liu Designers: Jett Liu / Avis
MEOW HOTEL
KUJIRAKAWA
2017-2018