JETT LIU



  • CHINATOWN
  • MEOW HOTEL
  • KUJIRAKAWA
  • PROLIV


jetliu1210@gmail.com

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CHINATOWN LONDON 
REBRANDING




Chinatown’s rebranding reflects the evolution of culture, industries, and consumer habits since 2019. With an influx of young visitors, we modernized the brand while honoring its identity as the UK’s premier Chinese/Asian cultural hub. This update blends authentic Chinese colors with vibrant, contemporary tones to resonate with diverse audiences. By embracing authenticity, innovation, and inclusivity, we’ve redefined Chinatown as a dynamic, cross-cultural destination. The refreshed brand guidelines expand creative possibilities while maintaining a cohesive and celebratory brand proposition.

JUNE 2024

Credit: 
Creative directors: Jett Liu Designers: Jett Liu / Avis



MEOW HOTEL








KUJIRAKAWA




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